7 steps to Real Estate Website Success

Your real estate website should be working day and night helping consumers search for homes, find local market data and answer pressing questions. This traffic to your site should give you turnover or convergence (leads from traffic). You may be asking yourself, “How do I encourage this process?”

We have come up with a list of the best 7 practices for optimizing real estate websites. These will help you boost your credibility and provide a better online experience to your potential customers.

1.      Information Accessibility. Visitors come to your website to search for listings. It is important to provide them easy access to view information and pictures of the available properties. You can help promote regular traffic by placing existing listings on the front page and making search features available for visitors to narrow down by preferences.

2.      Contact Accessibility. Your visitors need to be able to contact you right away if they want additional information. This is one of the first steps for converting visits into leads. A contact form or simply a phone number and email on the front page are vital to make that convergence and get you leads.

3.      Play It Simple. When it comes to user experience, simple and organized websites are preferable. The attention span of your regular visitor lasts around 3 to 5 seconds. As soon as your visitor gets confused or frustrated with overwhelming design or navigation, they will instantly leave your website. Do not have anything automatically play when visitors land on your home page, such as music or video. Be clear with your message and don’t bore them with mass word content.

read more at amrocket.com

Advertise for free with craigslist, facebook, twitter

Craigslist:

1. Gain two to three accounts using your phone number and/or your employees’ numbers

2. Create an image for your advertisement that will clearly convey your services, hours of work and contact information.

3. Use visual cues to advertise through craigslist. Upload as many images as possible
(max. 8)

4. Make sure to include your contact information into the image that you imbed with HTML code and not include it as the response address. The reasoning behind this is the heavy spamming that you may receive if you write your actual email address. Even if you use craigslist’s redirect email address, you will still receive a lot of emails that you do not want.

5. Make sure you provide as many locations as you can possibly service. Location might be the only way your future clients will be able to find you through craigslist.

6. Try to list your posts in different categories, for AMROCKET it would be “creative services”, “computer services” and maybe “small business”, because we provide services to small business owners as well.



Facebook:

1. Create a company page and start harvesting those “likes”. The more likes you have, the bigger audience will witness your posts, updates, etc.

2. Every week come up with an interactive image that will portray your new product or offer it in an eye catching way. Here at AMROCKET we come up with funny images that inform our followers about our new services or to announce events. We use humor as a medium to communicate with audience.


3. Remember to keep it short and simple. Get straight to the point and get your message across. We all know how low the average attention span is nowadays.

4. Create pages on your website and link them to your facebook page. When you post a link that leads to your website and somebody likes it, it will automatically give you one like on that website page.

5. Make sure to post images that are not wider than 450px. Otherwise text and image get caught on the sides.

6. Share your posts to attract your audience

7. Take notes of your weekly stats. If one post has more views than others focus on that media type.



Twitter:

1. Get more followers, the more followers you have, the more publicity you have. Also it seems that the number of followers has an effect on your position in search engine for specific key words.

2. Tweet daily and for a reason. Make sure that your posts are linked to your website page, so your followers can visit the page, which creates traffic.

3. Use hash tags (#) to get more followers and reference to trends.

4. Use different mediums with your tweets: videos, images and plain text to keep your audience interested

5. Make sure your twitter account is tied up with your facebook page. Twitter will automatically post your twitter post to facebook.

Original article http://www.amrocket.com/blog/Advertise_for_free_with_craigslist,_facebook,_twitter