Your real estate website should be
working day and night helping consumers search for homes, find local market
data and answer pressing questions. This traffic to your site should give you
turnover or convergence (leads from traffic). You may be asking yourself, “How
do I encourage this process?”
We
have come up with a list of the best 7 practices for optimizing real estate
websites. These will help you boost your credibility and provide a better
online experience to your potential customers.
1.
Information Accessibility. Visitors come to your website to search for listings.
It is important to provide them easy access to view information and pictures of
the available properties. You can help promote regular traffic by placing
existing listings on the front page and making search features available for
visitors to narrow down by preferences.
2.
Contact Accessibility. Your visitors need to be able to contact you right
away if they want additional information. This is one of the first steps for converting
visits into leads. A contact form or simply a phone number and email on the
front page are vital to make that convergence and get you leads.
3.
Play It Simple.
When it comes to user experience, simple and organized websites are preferable.
The attention span of your regular visitor lasts around 3 to 5 seconds. As soon
as your visitor gets confused or frustrated with overwhelming design or
navigation, they will instantly leave your website. Do not have anything
automatically play when visitors land on your home page, such as music or
video. Be clear with your message and don’t bore them with mass word content.
